Have you ever heard the saying “It’s a man’s world”? It’s hard to disagree. But there is one of the few areas that challenge the notion – self-care. In the past, grooming was tightly bound to gender stereotypes and limited to females only. This forced the men into a lose-lose situation. On the one hand, they were mocked for having acne and, on the other, for trying to take care of their skin. Luckily, the increasing number of men in the media promoting skincare products and esthetic treatments made this sphere more gender-neutral and welcoming for men.Read to know why adding laser hair removal for men to your offerings has a high- profit potential.

The male aesthetic treatments market and laser hair removal as a part of it is booming now. The analysts forecast promising growth in men’s health and spa treatments by 2030. And not least due to changed lifestyles with increased emphasis on physical appearance, rise in disposable income, particularly in developed countries, and growing availability and affordability of aesthetic treatments.

Laser hair removal for men ranks high among the most sought men’s aesthetic treatments sharing its place with botox, skin resurfacing, and microneedling. Your medspa may take a chance to cash in on this trend and grab your share of the growing male aesthetic services market. 

As lasers target any pigment, whether male or female, you can expand your laser services without additional investments. You do not have to change the treatment protocol or additionally train your estheticians. 

Who can be your potential clients for laser hair removal? 

The most common zones men choose to have laser hair removal 

• Beards. Hipster beard trends are not showing any signs of waning. A growing number of men resort to laser hair reduction to avoid painful waxing or shaving and prevent ingrown hairs on the face, neck, and jawline.
• Armpits. Apart from all aesthetic reasons, easier hygiene, no irritation from constant shaving, and absence of unpleasant odor are those benefits which are hard to deny. 
• Neckline. Keeping a well-maintained look can be challenging, especially since you cannot see it. 
• Chest. While a hairy chest was once a sign of masculinity, a male body ideal now decidedly tends to a more hairless appearance. Men are more than ever attacked with images of celebs glaring with gleamingly smooth physiques. 
• Pubic region. Manscaping is a rapidly growing trend now. Men report grooming this area for various reasons – hygiene, comfort, sex, and… curiosity. Anyway, shaving intimate parts involves some risk of nicks and razor burns. So laser hair removal is an optimal way to get rid of unwanted hair in this zone. 

What are the ways to attract male customers to your clinic? 

If retargeting your hair removal business does not require additional costs for equipment, marketing your services to men will definitely do. What should you pay attention to?

• Revise your marketing strategies, and define additional target groups by employment and age. 
• Ensure your promotional materials target male audiences. Let your promo materials highlight the laser removal benefits most relevant for men, like time-saving, maintenance-free, and long-lasting results. Catch attention by mentioning well-established terms for male laser hair removal as Brokini or Brozilian. 
• Update your website and social media pages to feature your hair removal specialties.
• Compose dedicated male treatment price lists and make them available everywhere within the social media reach. The posters on the walls of your clinic or salon is also a good idea. 
• Do not forget that word of mouth is the best-selling strategy. Especially when information comes from a familiar person or a family member. Send out emails to your existing female customer base telling them about your new service. Offer them a discount or make a special offer. After all, who knows better about laser hair removal than your girlfriend or wife who had a chance to enjoy the benefits of this procedure?  
• Arrange men-only events at your clinic or salon, and create a comfortable and non-threatening atmosphere prompting men to ask any question. Show them how it works. It will promote confidence and endear customers to your clinic. 

Remember that laser hair removals are one of the treatments with a low-entry threshold. That means once a man is inside your salon, he can be interested in trying other beauty procedures. Just make sure to keep him informed about the men-dedicated services you provide.

FAQs:

What are the benefits of laser hair removal for men?

Laser hair reduction gives long-term results compared to traditional shaving or waxing. Also, it helps avoid hair ingrowth, razor cuts, and nicks caused by habitual hair removal methods. Hairless skin promotes performance in athletes and helps get more muscle definition in bodybuilders. Read more here.

What percentage of men do hair removal?

As per Mintel’s survey, in 2018, 46% of men in the UK opted for body hair removal, compared to 36% in 2016. 57% removed hair from the pubic area (against 40% in 2016) and 42% from underarms compared to 16% in 2016. Chest hair removal doubled to reach 30%, while back hair removal has grown only 2% up to reach 12%.  

Which laser is the most effective for male laser hair removal? 

Men usually have thicker derma with hair follicles located deeper than in women’s skin. Plus, men’s hair is thicker and denser. It makes male lasering a bit harder. Hence, lasers with longer waves, longer pulse lengths, and larger spot sizes work best for men. An NdYag and diode lasers can effectively handle such hair. 

How profitable is the laser hair removal business?

The fifteen-percent yearly growth rate of the aesthetic treatments market is impressive. Laser hair removal is among the top consumer trends, with laser hair treatments becoming more advanced and affordable. With a reliable laser machine and proper marketing strategy, lasering can be rather lucrative. Read more here.